Evaluation of Consumer Network Structure for Cosmetic Brands on Twitter

Since the early 2000s, Internet has become increasingly popular for development of information dissemination technology and as a platform interaction. Therefore, penetration rate Social Networking Services (SNSs) is also increasing. Using accounts created on SNSs, companies can disseminate communicate with users SNSs marketing purposes. Moreover, there are several influencer activities that use influencers who highly influential in their surroundings using SNSs. In this study, we aim to identify Twitter consumer network structures six cosmetic brands. Specifically, create each brands follower data obtained from structure. Furthermore, brand were identified. The all was cosmetics industry. We compared entire industry examine any differences.